Owing to the increase in the incomes and consequent augmentation of the spending power of individuals, the consumer goods market has witnessed a boom in sales, in the past few years. The primary countries witnessing an increase in the sale of consumer goods constitute Brazil, Russia, India and China, also known as the BRIC nations.
North and Latin America together accounted for nearly one third of the world’s volume sales of consumer appliances in 2012, and one quarter of value. Their fates have differed, however, with Latin America strongly growing while North America has struggled to post any growth at all. Both regions, nevertheless, are expected to see growth over 2012-2017: Latin America on the back of a wealthier consumer base and North America based on an improvement in the economic climate. Euromonitor International’s A Tale of Two Regions: Opportunities for Growth in Latin and North America global briefing offers a comprehensive guide to the …
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