Several years ago, consumers in Colombia were motivated to purchase through necessity rather than fashion. In 2012, consumption was linked to the constant changes of fashion, prompting consumers to purchase more often to keep up with the new trends. This behaviour was seen in recent years thanks to the international companies leading the market to sell trendy clothing and apparel, making domestic firms change their collections three or four times a year to please consumers. Euromonitor International’s Apparel in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the …
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