Some beauty and personal care categories faced severe problems to increase value after the Venezuelan government imposed new price regulations in 2012. The overall regulatory context limited innovation, thus restricting market dynamism. In addition, consumers continued to have budget restrictions due to an annual inflation rate of over 20% and lack of proper wages. Under this context, many people switched to lower-priced brands and purchased regular items less frequently. As an overall result,… Euromonitor International’s Beauty and Personal Care in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides …
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