Beauty and personal care suffered great losses during the recent economic recession, with sales declining both because of shrinking demand and falling unit prices. Sales rebounded in 2011 and continued to expand during 2012, driven by wider product variety and the development of niche categories and formats. This revival is all the more impressive considering that the intense slashing of unit prices still largely defines the industry. Euromonitor International’s Beauty and Personal Care in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, …
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