Although economic uncertainty has led some cash-strapped Singaporean consumers to reduce their discretionary spending, home care continued to post a healthy value growth in 2012 as it was not adversely affected by falling spending. Home care categories such as laundry care and home insecticides performed better than others during 2012. On the other hand, dishwashing recorded higher value growth in 2012 than during 2011, while fabric softeners and multi-purpose cleaners continue to record strong… Euromonitor International’s Home Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides …
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