The Kenya Tourism Report examines the significant long-term potential being offered by the local tourism industry, but also flags up the fact that the nation still needs to invest heavily to improve infrastructure and service standards across the industry. In 2012, Kenya welcomed a total of 1,786,440 tourists, representing a 2.0% decline on 2011′s performance, according to figures released in April 2013 by Kenya’s Ministry of Tourism. Estimated tourist receipts stood at US$1.88bn, representing a 1.67% drop on the US$1.91bn earned in 2011.
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