Extended negative trends in Serbia impacted by the economic crisis, followed by strong decline in purchasing power and consumption, continued to undermine tissue and hygiene in 2012. However, manufacturers are trying to mitigate these downward trends by launching new product categories and keeping prices increases below the inflation rate. Although high-quality international brands continued to lead sales in 2012, their shares declined amidst a growing offer of cheaper economy products,… Euromonitor International’s Tissue and Hygiene in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales …
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