In 2012, the Ukrainian economy was characterised by further relative stabilisation, which secured healthy consumer demand for a number of products, including tissue and hygiene products. Whilst consumers’ expenditure was still restricted in view of the lasting global economic crisis, people were no longer as economical, at least with products with high necessity status. Volume consumption of a number of products increased in 2012, especially those offering extra convenience and time-saving. Euromonitor International’s Tissue and Hygiene in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail …
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