In an effort to save on their household expenses, consumers use fewer amounts of household products that what is ideal contributing to a slower growth for home care products in 2012. Furthermore, consumers’ desire to simplify their household chores led to a preference for products which have multiple benefits over those which have a specialised use. Consequently, growth in demand for home care products which have alternative substitutes available was limited by the preference for convenience… Euromonitor International’s Home Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. …
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