All retailing channels in Romania were negatively affected by the economic crisis to some degree as demand increased for economy products. Mid-priced products suffered the most as demand remained strong for luxury items among the niche clientele for these products, who were less affected by the economic crisis, while economy products benefited from rising demand for low-priced goods. Since 2012, the Romanian economy has been recovering following a change of government which brought a leftist… Euromonitor International’s Retailing in Romania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector …
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