Cuba continues to advertise its “perfect” weather, beaches, scenery, architecture wildlife, and nightlife worldwide. Its campaign Auténtica Cuba, launched in July 2010, has proved to be successful in conveying the fact that Cuba is not just another island, as tourists visit it to gain a “different” experience. Cuba continued to advertise itself at several international fairs in 2012. The government recognises the importance of tourism to the island and is striving to advertise its improvements… Euromonitor International’s Travel and Tourism in Cuba report offers a comprehensive guide to the size and shape of the market at a national level. It …
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