Although skin care returned to positive growth in 2012, the trend for natural beauty hampered the sales of colour cosmetics and hair care. More consumers are applying less make-up to retain the natural look and used BB creams and powders instead of foundations. Additionally, celebrities with black hair increased in number and it has become increasingly fashionable to have natural hair colour among young consumers. As a result, young consumers visited salons less frequently and coloured their… Euromonitor International’s Beauty and Personal Care in Japan report offers a comprehensive guide to the size and shape of the market at a …
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