Whilst price sensitivity to commoditised home care products remained, Japanese consumers were increasingly embracing products with value-added properties such as the improved scent features in air care, the antibacterial features in laundry care and the increased convenience in home insecticides. These factors led to an overall increase in retail value sales for home care products in 2012. Euromonitor International’s Home Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It …
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